1. MARKET STUDIES

4. SKETCH DEVELOPMENT

2. CONCEPTUAL THINKINg

5. TECHNICAL FEASIBILTY

DESIGN 

MANAGEMENT

8. POST PRODUCTION

6. VOLUME & SCULPTURE

  • Problem solving

  • Brainstorming

  • Ideation & innovation

  • Target audience analysis

  • Environmental awareness

  • Trend forecasting

3. CLIENT RESEARCH

  • Benchmark studies

  • Brand history

  • USP identification

  • Clay sculpture

  • 3D modelling

  • Proportion control

  • Surface tension

  • Morphogenesis; translating inspiration into form

  • Perspective drawing

  • Finalisation; details and shading

  • Colour theory

  • Sustainable materials

  • Patterns & graphics

7. Colour & Materials

  • Photoshop retouching

  • Visual communication

  • Typography

  • Powertrain integration

  • Ergonomics