1. MARKET STUDIES
4. SKETCH DEVELOPMENT
2. CONCEPTUAL THINKINg
5. TECHNICAL FEASIBILTY
DESIGN
MANAGEMENT
8. POST PRODUCTION
6. VOLUME & SCULPTURE
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Problem solving
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Brainstorming
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Ideation & innovation
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Target audience analysis
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Environmental awareness
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Trend forecasting
3. CLIENT RESEARCH
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Benchmark studies
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Brand history
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USP identification
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Clay sculpture
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3D modelling
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Proportion control
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Surface tension
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Morphogenesis; translating inspiration into form
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Perspective drawing
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Finalisation; details and shading
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Colour theory
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Sustainable materials
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Patterns & graphics
7. Colour & Materials
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Photoshop retouching
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Visual communication
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Typography
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Powertrain integration
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Ergonomics